I gained a lot of respect. Anything that takes the wind out of the sails of that skankFest is ok in my book
Hey, dales, you can't just use a public figure like that, with no respect for the guy. If they'd aped one of his syllogisms, probably no big deal but they went beyond that. The $10 million is just a legal strategy thing.
I think it's time for some Yogi-isms.
The use of his name alone in a way that does not indicate an endorsement of the product creates ambiguity. I agree that he has publicity rights, but I don't know how much protection is given to the use of his name alone in the way it is used in this advertisement.
Brides
Banned. just guessing.
It's all strategy. He'll settle for much less. I heard he really wants 6,800 Carlos Arroyo lunchboxes.
Brides Banned? Jeez I hope so. I just spent a few very unproductive minutes trying to figure out why that had anything to do with Yogi. All this and blonde too. Big duh.
It seems to me he has no case. The term "Yogasm" (according to the article... I don't watch the show) is based on a word a character apparently made up based on her Yoga class. Yoga. Not Yogi. Yoga, yo! (or is that Yao?). I'll wager that despite photographic evidence to the contrary that Yoga has been around a lot longer than Mr. Berra. Let's just hope it doesn't turn into a class action suit.
i don't think the word itself is the problem, but the fact that they used his name in the ad.
"It's only a problem if you want to look at it like a problem, then it becomes problematic."
"If you can't use my name, use another name, unless you want mine."
90% of this lawsuit is half mental.
An advertiser can not use a person's name or likeness without consent. By using Yogi's name in a manner that is intended to sell a product (the T.V. show) without his consent they have committed a misappropiation of his name or likeness. Yogi has meticulously protected his name, image and likeness so I don't believe there will be a viable defense to the tort. This is not a free speech issue. His name was used to sell a product which in the public eye does seem to be an endorsement by Yogi (which it was not). Yogi will receive "money which is just as good as cash."
Website run by Dumbass Crackwhores Should we resort to a GoogleBomb?
Filthy Liars? That's what I think when I see that website. Or Ugly Monkey Sex.
Yogi will win and win big in this one. This makes the Tony Twist case look silly in comparison. What I'm wondering is ... how many stupid-assed ad copywriters and execs will get shitcanned over this? My over/under is four -- and remember -- when you get to the fork in the road -- take it.
