SportsFilter: Sports Community Weblog

Monday, September 03, 2007

The NHL's new, edgy marketing campaing? Inspired by the Dallas Stars controversial billboard advertisment.

Comments

Funny stuff. Thanks hater.

Hah. That was indeed pretty funny. I think the NHL should use some of them. Not like they have anything left to loose.

I still remember the Dallas Stars' advertising when they first moved to the city. It went something like: "It's like ballet on ice -- except more blood." I don't know if that was an NHL ad or a local ad, but maybe the NHL could take a lesson from Dallas advertising. The stuff they have been doing certainly is not getting any attention.

Needed someone with far better Photoshopping skills. Other than that, amusing.

Seeing that Dallas ad made me wonder if the Phoenix Suns would use a similar tactic making fun of the whole Tocchet thing (you'd think that an assistant head coach running a gambling operation would get equal press), but then I realized: nobody cares about the Coyotes.

I want to be witty here but I got nothing. And yet I keep typing.

Hockey needs to do something drastic. I watched as a kid. The lockout in...91? 92? Well, it's not worth doing research on, that's for sure. They should make the ice Olympic sized (much bigger). It spreads the game out and allows the athletes to skate much faster. More passing, more puck control, but most importantly, more scoring and of course more open ice hitting. The NHL is like the NBA before they added the three point line. Every bodies all smashed together. There isn't enough room out there to show their freakish talent. I would love to love hockey again.

I think that's a bit of a misnomer. You have to realize that "THE TRAP" and all those defensive systems that we hate and despise all pretty much originated on the bigger ice surfaces and they make use of the bigger ice surfaces. Bigger ice does not mean more scoring. It seems counter intuitive, but the smaller surface actually makes for a FASTER game since there's less room to cover and a shorter distance to the net. A lot of the European grew-up-on-large-surface players prefer the smaller ice sheet.

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