Well, you almost go blind at the Cell anyways from all the ads, why not change the unis too?
And the importance of this is? Now that they have not made the playoffs and will most likely spiral back down the division ranks, will a later start really make a difference? The fans who all of a sudden showed up when they WERE winning, will be finding something else to do with their time anyway. Take me out to the ballgame, take me out to the place where fans used to go during the winning season and the season after...
I love this kitchen sink approach to mass advertising. Leave no stone unturned. It's not that they've run out of ideas - it's that they're just going to do all of them.
And the importance of this is? Now that they have not made the playoffs and will most likely spiral back down the division ranks, will a later start really make a difference? Uhm. Didnt read the article, and why its starting at 7:11, huh?