FanDuel - WFBC

April 09, 2010

EA Sports, Nike Play Up Tiger Woods Sponsorship: As Tiger Woods returns to competitive golf at The Masters, the only sponsors to time any marketing to accompany the event are Electronic Arts and Nike, which uses audio of his late father Earl Woods to admonish a somber-looking, speechless Tiger. New York Times videogame reviewer Seth Schiesel explains why EA continues to back the golfer: "Electronic Arts, with voluminous market research on its side, has determined that the 40-year-old male office worker and golfer who is the target consumer for Tiger Woods Online simply does not care about Mr. Woods's serial infidelity -- or doesn't care enough that the drumbeat of tawdry revelations will stop him from buying the game."

posted by rcade to golf at 01:24 PM - 10 comments

I personally will never buy another Nike product.How can a company that large stick with a lowlife?

posted by Doehead at 06:26 PM on April 09

Personally, I thought the ad was strange.

"Did you learn anything?" Yea, that Nike and EA will a dead guy to help promote their products via a smuck. That's my take, everyone is welcome to their own thoughts on it.

posted by dviking at 06:44 PM on April 09

As always, Joe Pos says it better than I could.

posted by yerfatma at 06:47 PM on April 09

I personally will never buy another Nike product.How can a company that large stick with a lowlife?

For everything that Nike has been accused of doing, THIS is the thing that would stop you from purchasing their products?

The private life of a person hired to appear in their ads?

posted by grum@work at 08:03 PM on April 09

Enough with the faux outrage. It's a bunch of sanctimonious bullshit.

posted by WeedyMcSmokey at 12:41 AM on April 10

That Tiger Woods Nike commercial is utterly soulless. I can't believe he let the company use his dead father to admonish him for adultery as a means of selling more Nike gear. A father whose own infidelities were once an outrage to Tiger. Could there be a bigger phony in sports than this guy?

posted by rcade at 08:25 AM on April 10

Could there be a bigger phony in sports than this guy?

In all honesty, yes. I don't see him as a phony. I see him as a complete cipher. I don't think the idea of the ad even registered with him, just another photo shoot to show up for. He comes across as soulless and an ad showing a complete lack of affect on his part doesn't help. Much as we joke about Maddux, if it came out tomorrow that Tiger had a dozen hooker corpses buried in a root cellar, I wouldn't be trying to figure out how it happened.

posted by yerfatma at 10:25 AM on April 10

The best thing about that Nike it ad? It's just begging for punishment.

posted by WeedyMcSmokey at 02:42 PM on April 10

nice link weedy. Amazing that so many people have already done take offs on that ad.

Given all that he was doing to rehabilitate his image, if not his life, I'm surprised this ad was produced.

Another page in the "how not to handle a media circus" handbook.

posted by dviking at 06:01 PM on April 10

ABC News found the source of Earl Woods' comments in the Nike spot. He was talking about himself in reference to his wife Kutilda.

posted by rcade at 07:33 PM on April 11

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