Larry Ellison attempting to buy America's Cup.: Would you spend $85 million to win a trophy once created for just 100 guineas? Ellison is doing just that. How is it different from NY Yankees owner George Steinbrenner 'buying' a World Series by outspending everyone else? Well, by competing in the action himself. In addition to signing the checks, Ellison plans to helm the Oracle Racing yacht to victory. Is it ego or competitive drive?