August 19, 2007

Stealing good ideas- (Video): even from the NHL. Now the NFL rips off the NHL Preseason Marketing Campaign. I guess copying is the greatest form of flattery although I think the NHL Productions are better. Especially the Ovechkin vs. Crosby Spot. It blows away this Bush vs Manning version. What say you?

posted by skydivedad to culture at 09:19 AM - 6 comments

They both appear to be promos for the respective sports on NBC. What's the problem here? I would think NBC Sports had more to do with them than the leagues.

posted by Drood at 03:32 PM on August 19, 2007

Well I think that a company like NBC could come up with an orginal idea for promoting this instead of digging in the closet for something they have already done. I also don't think the NFL one is as entertaining as the NHL one. If I was to duplicate my ideas I would do it better or at least at the same quality.

posted by skydivemom at 05:12 PM on August 19, 2007

They both appear to be promos for the respective sports on NBC. Except the NHL Promo's ran months before on Center Ice and Versus before NBC even televised a game. They originated from the NHL Marketing Department to promo the 2006-07 season. The NFL versions are a year later to promo the 2007-08 season. NBC had nothing to do with the NHL productions. So I guess the problem is a lack of original creativeity on the part of the NFL and NBC. It is nice to notice that the NHL Marketing Department did something successfully enough to be imitated by the Jaggernaut known as the NFL. As a personal observation I can't think of cheesier performance than the affront to acting performed by Payton Manning in these promo's. (IMHO)

posted by skydivedad at 05:46 PM on August 19, 2007

Well I think that a company like NBC could come up with an orginal idea for promoting this instead of digging in the closet for something they have already done. The term "creative network television programming" is an obvious oxymoron. In the 55 or so years that I have been a television viewer, the networks have done nothing but copy each other's ideas, as well as recycle their own stale previous successes. Even public television finds it necessary to show reruns of BBC programming. There are the rare good ideas, Wide World of Sports comes to mind, but these don't happen often, and they are usually the product of an independent mind within the network. Frankly, I found neither of the "room service" commercials to be amusing. Occasionaly, there will be a very clever commercial, or series thereof, but such highlights are usually repeated to the point of nausea.

posted by Howard_T at 05:50 PM on August 19, 2007

Best sports show EVER was Trans World Sport. I loved that goddamn show! Used to air in Channel 4 in England and I loved it. Would cover all the mainstream sports, but then also a load of obscure ones. Magical stuff. Do they even make it anymore? And yes, the NHL one was way better. But then remakes never do live up to the original... And being a fan of neither sport, I genuinely assumed NBC did both, or at least had a major hand in them.

posted by Drood at 11:53 PM on August 19, 2007

It may be a blatant rip off, but it may also be a case of the NHL and NBC using the same ad agency (if one was used) that is just retreading its own ideas.

posted by holden at 03:53 PM on August 20, 2007

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