Alcohol-free college sports TV?: "The Campaign for Alcohol-Free Sports TV is asking college officials to sign a pledge indicating that the school will prohibit alcohol advertising on locally produced sports programming, and that the school will work within its athletic conference and within the National Collegiate Athletic Association (NCAA) to eliminate all alcohol advertising from televised college sports." Retired UNC b-ball coach Dean Smith and US Rep Tom Osborne (R-NE), former football coach of U of Nebraska kicked off the campaign today. According to today's (Nov12, B1) print WSJ, Ohio State University has also agreed to "bar its local media partners from airing any alcohol ads ... and plans to encourage ... the Big Ten ... to prohibit beer commercials when it renews national TV contracts in 2006." Impressive effort, impressive start. Seems like this will hurt the TV networks more than the advertisers. And will this really solve the problem of underage drinking and other destructive alcohol-related behavior on campus?