Olympian Took Name of German Underwear Company: One of the men's luge competitors, Bruno Banani of Tonga, renamed himself after a Germany underwear company of the same name. There are Olympic rules about marketing athletes, but none that prohibited Fuahea Semi from taking the name as part of an effort in Tonga to get an Olympian to compete. He failed to qualify in Vancouver four years ago, crashing and waking up in the hospital, but made it to Sochi. "This is the name that made history for me," he said. "And I will stay with it. The name will always be there. Whatever people want to call me, it just doesn't matter."