Fresno State's Mascot Also Used by Gang: A California street gang that began in prison calls itself the Bulldogs and has caused problems for Fresno State University, which is popular in the state's agricultural interior and has a Bulldogs mascot. Sales of the school's athletic gear have increased tenfold, often for the wrong reasons. In 2011, Stephen Maciel, a father of four, was shot and killed by a Bulldogs gang rival in a liquor store parking lot wearing a red Fresno State shirt. He had no gang affiliations. "If you love sports, you want to be all geared up in the team's colors. But I don't wear it any more, and I don't let my kids wear it. It's too dangerous," said Maciel's widow, Marisol Aguirre.