Legendary Boxing Writer Bert Sugar Dies: The boxing writer and historian Bert Sugar died Sunday after a long battle with lung cancer. He was 74. Sugar published Boxing Illustrated and The Ring magazine and wrote many books on boxing. He worked in the '60s as a Madison Avenue advertising executive at the agencies McCann Erickson and J. Walter Thompson. While battling his illness In December, Sugar sized up his life this way: "Half the people are rooting for me to recover, half are not. I've been an editor, lawyer, adman, writer, announcer. I've gotten away with things. This has been fun but maybe I'm paying for it. Somewhere, some way, somehow, it's going to come back and revisit you. But I don't regret a step."