March 07, 2011

SportsFilter: The Monday Huddle:

A place to discuss the sports stories that aren't making news, share links that aren't quite front-page material, and diagram plays on your hand. Remember to count to five Mississippi before commenting in anger.

posted by huddle to general at 06:00 AM - 17 comments

What is up with the "El Heat" jerseys the Heat were wearing against the Spurs? I understand if the NBA is looking to reach out to a hispanic audience, but "El Heat" doesn't mean anything in English or Spanish. To quote Adam Sandler, "Who were the ad wizards who came up with this one?"

posted by bender at 09:13 AM on March 07, 2011

Probably the same ones that decided "Los Suns" for Phoenix.

posted by graymatters at 09:24 AM on March 07, 2011

Weren't the Heat wearing them yesterday, also? I thought I saw a pic with the "El Heat" and the "Los Bulls" jerseys...

posted by MeatSaber at 09:27 AM on March 07, 2011

I'm not sure how this works grammatically, but since "Heat" and "Suns" are titles or proper names, you wouldn't translate them into a different language. Say, for example, there's a Mexican soccer team named Los Panteras. We wouldn't call them The Panthers here in America, would we? We'd at least keep them the Panteras. Right?

posted by NoMich at 09:39 AM on March 07, 2011

I used to call them Dimebag Darrel and friends. /sigh

posted by yerfatma at 09:53 AM on March 07, 2011

Ad wizards say that the best way to ingratiate yourself to an ethnic group to which you are seeking to market yourself is to patronize them by bastardizing their language. Wonder if there are any studies out yet regarding sale of jerseys, etc. to show how well it is working. If working out well, I assume we can expect to see French, Italian, Czech, etc. versions.

since "Heat" and "Suns" are titles or proper names, you wouldn't translate them into a different language

I thought proper name was Miami Heat and Phoenix Suns. So, El must be Spanish for Miami and Los must be Spanish for Phoenix.

posted by graymatters at 11:59 AM on March 07, 2011

What about Los Lonely Boys then?

posted by lil_brown_bat at 01:30 PM on March 07, 2011

Minnesota being so close to Canada, the baseball team will now be know as "The Minnesota Twins eh". The Vikings already employ a Scandinavian name.

posted by dviking at 01:36 PM on March 07, 2011

I could just see MLB trying this, and some lunkhead ad exec trying to "Spanish up" San Diego Padres...

posted by MeatSaber at 04:16 PM on March 07, 2011

NFL has being mixing up names of teams forever to appeal to specific societal groups: Dem Saints, Duh Bears.

posted by graymatters at 05:29 PM on March 07, 2011

MLB has already used some Spanish-language jerseys (other than the Padres): Giants 2005, Pirates 2010, Brewers 2010(Cerveceros? They should change that permanently), and an article mentioning Los Mets and Los Marlins.

posted by boredom_08 at 06:00 PM on March 07, 2011

I'm not sure how this works grammatically, but since "Heat" and "Suns" are titles or proper names, you wouldn't translate them into a different language.

This is right. El Nuevo Herald (big Miami Spanish language paper) calls them El Heat or Heat de Miami.

posted by bperk at 07:19 PM on March 07, 2011

Given the crying, how about La Heat instead of El Heat.

posted by graymatters at 08:11 PM on March 07, 2011

Given the crying, how about La Heat instead of El Heat.

I LOL'd

posted by NoMich at 08:19 PM on March 07, 2011

Yeah, if you watch highlights on Univision or something the game is said, for example, to be Los Mavericks contra Los Suns.

posted by Ufez Jones at 10:38 PM on March 07, 2011

An aside, and similar to another recent question I asked, why was the home team wearing their road uniforms? Who gets to pick?

posted by geekyguy at 10:57 PM on March 07, 2011

Now there's an NHL fan flow chart...

posted by MeatSaber at 11:51 PM on March 07, 2011

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