lbb is right. Alot of money also goes into studys and consumer research as to what people will respond to in advertising. celebs is one of the big ones. if a company spends $12 million on an ad but makes $120 million as a result, thats a good day at the office.
For a little historical perspective, the ad price for Super Bowl I was $40,000. Becasue the AFL and NFL each had TV contracts, it is the only SB broadcast on two networks, CBS and NBC. The Packers winning share was $15,000 per man and the Chiefs got $7,500. It is the only game that was not sold out, because people complained about the outrageous ticket price of $12. How times change.
That's insain that over the course of a few short hours, and win or lose, these guys are going to get a BONUS of a minimum of $40,000! I don't make much more than that and I have to work the whole year to get that. Damn genetics.
I am sure the tv ad will also be shown more than once after the Super Bowl is over. Also, the day after with friends.....Did you see that commercial with Madonna? I can't remember the name of the product! lol
