TBH -- I think thatch's comment about this being the NEW RED SOX NATION has to do with commercializing every part of the fan experience and wringing every last dollar out of the team to the greatest extent possible. In that regard, it sounds like a valid comparison. The melted ice was cleaned and purified, and poured into about 2,500 acrylic pucks. Within days, the entire lot had been sold for $50 apiece for a net profit of roughly $125,000. Wow! The acrylic pucks must have been free and the cleaning, purifying, packaging, promotion and distribution must have been costless! Someone needs to help out the author with the difference between revenues and net profits. On the overall story, sounds unsurprisingly like the Chicago Cubs of recent vintage, which may change once Tribune Co. sells them. A healthy bottom line win or lose creates very little incentive to invest in a winning team or the scouting, player development, etc. that would lead to a winning team.